Choice Daniel Golling

This is Daniel Golling's Choice


Q: You have been established in the industry in many roles, as a journalist, running your podcast Summit, How would you describe your role and position? 

—I usually call myself journalist, but the truth is that I do much more than that. Summit is an initiative that is engaged in pubishing and exhibition curation. What all our projects have in common is an ambition to share knowledge about a globally connected and fast-changing design culture. 

Q: What is the most current you are working on or interesting you have done recently?

—At the moment we are finishing writing a book about contemporary Danish design.

From a Swedish viewpoint, how do you consider the Finnish design industry and what kind of expectations do you have?

As I see it it's in desperate need of vitalization. I expect, and hope, that talented and innovative people will emerge on the scene.

Q: What values makes a design brand relevant today?

—Since there is no lack of good design brands I think a newcomer needs to think hard about it's "reason for being", what it is that makes it unique and relevant. And then be consistent and stick to that formula.

Q: What is your favourite object from Choice and why? 

—I have to say the Laakso chair. Very beautiful and well crafted.

Photo credit: Maja Flink (Portrait image of Daniel Golling)

Choice Laakso Chair Saku Sysio Aivan Design Ash Blue