Made by Choice visit in New York kicked off with a cocktail party co-hosted with our newest partner, VERSO Works. This exclusive gathering was an opportunity to introduce New York’s design scene to Made by Choice, including its latest additions in the Kolho collection: Kolho Junior and Kolho with Edge. We’re grateful to VERSO for a fantastic event and to everyone who joined us in celebrating this new chapter.
VERSO, known for its curated selection of exceptional, high-quality designs from around the world, shares our dedication to craftsmanship and innovation, making it an ideal partner for our brand. This collaboration with VERSO significantly boosts our visibility in the United States, allowing us to engage with a wider design audience and showcasing Finnish design at the heart of Brooklyn's vibrant design scene.
We celebrated our partnership in the vibrant Red Hook district of Brooklyn, gathering in a stunning space that felt as welcoming and intimate as a home. Designed by Eli Fernald, the three-level venue created the perfect atmosphere with cozy fireplace, Finnish culinary treats served from the kitchen, and warm lighting that made every room & corner feel inviting.
Our American friends and designers joined us to mark this milestone, savoring traditional Finnish flavors like herring sandwiches and salmiakki, complemented by a curated selection of cocktails. The evening was an unforgettable blend of Finnish design and New York's creative energy, bringing our transatlantic community closer together.
Made by Choice & VERSO Works partnership
VERSO curates bespoke, limited edition, and open series pieces from a select group of international designers, making it an ideal match for Made by Choice’s commitment to craftsmanship, innovation, and high-quality design.
The partnership with VERSO is a strategic step forward for Made by Choice, enhancing our visibility and accessibility in the U.S. market. With VERSO’s reputation and deep connections in the design world, this collaboration opens doors for Made by Choice to reach more design enthusiasts and industry professionals across the States.
“We are delighted to introduce Made by Choice’s ‘Nordic Happiness’ to New York City through this collaboration. At VERSO, we believe in design’s transformative power to shape not only spaces but also experiences. Made by Choice’s commitment to sustainability and craftsmanship perfectly complements our vision. Together, we look forward to sharing the elegance and warmth of Nordic design, celebrating both functionality and artistry.”
- Amauri Aguiar, VERSO
VERSO Works
VERSO is a furniture and design gallery in New York City that focuses on the narratives that bridge designers’ concepts, artisan techniques and final objects. Collections include bespoke, limited edition and open series furniture and art pieces from a curated group of international designers.
