The Made by Choice team is driven by our mission to create timeless, contemporary and sustainable everyday objects that can be handed down across generations.
The Choice collection consists of light, sleek and comfy furniture as well as quirky and cartoonish design pieces. In every piece you can see the exploratory work by Choice on straight-forward structures, and expressive graphic surface treatments.
We work with only the best designers from across the globe using the finest materials to create a new Nordic design language. We encourage to break the boundaries of the "Nordic normal" and combine the aspirational design pieces with functional lifestyle objects.