In the press
"Perfectly reflecting the various strands of Kolho’s heritage, the resulting collection is definitely weird, good and fun – mission accomplished."
"The often cartoonish shapes, quirky details and bright colours of the products contribute to a playful attitude that the company describes as "nordic happiness"."
The New York Times
"The American artist Matthew Day Jackson showed three versions of his loopy new table and chairs for the Finnish brand Made by Choice."
"Designs for Finnish company Made by Choice by Hanna Anonen continued the fairground theme."
"The collection, titled Kolho after the Finnish town, consists of a series of chairs and dining tables"
"Some of the furniture that the Aaltos designed for Savoy is no longer in production. Undeterred, Crawford commissioned design firms Artek and Made by Choice to reproduce them with the same original details."
"Made by Choice has already made a name for itself as a truly Nordic brand”
"Life-Enhancer of the Year: Wallpaper* Design Awards 2022"
"The highlight of the Made by Choice showcase is the “Wiurila Chair”, which was created in collaboration with the design duo Bernadotte & Kylberg. "
"Art Notes favorite from the design week is Stockholm-based artist Hank Grüner's collaboration with Finnish design brand Made by Choice."
Interior Design Magazine US
15 Highlights from the Stockholm Furniture Fair 2023:
This year, the Nationalmuseum, Sweden’s museum of art and design in Stockholm, selected the Wiurila chair for its permanent archives. T
With Made by Choice they designed the chair “Wiurila” made of ash wood, which was added to the collection of the Swedish National Museum in January
ELLE Decoration SE
Hank Grüner gave Joanna Laajisto's stool Airisto for Made by choice, a very special costume. We note three tendencies in one: Unique objects, artistic collaborations and Finnish design on the rise!