We are proud to have represented Finnish design at the official debut of the Scandinavian Design Embassy during NYCxDESIGN in New York!
This dynamic new initiative unites the design communities of Sweden, Norway, and Finland with a shared mission: to elevate the global presence of Scandinavian design through immersive events, meaningful collaboration, and cross-cultural dialogue.
The Embassy launched with a special “Meet the Makers” event hosted at the Residence of the Consul General of Sweden—an intimate gathering of press, buyers, cultural leaders, and design professionals. Alongside our fellow Nordic brands—Bolon, Design House Stockholm, Mizetto, and Vestre—we proudly showcased the innovation, craftsmanship, and sustainable values that define our region.
This initiative builds on the success of the Finnish Design Embassy, expanding the vision to a unified Scandinavian platform for design diplomacy. As stated by designer Ilkka Suppanen, Creative Director of the Finnish Design Embassy:
“Through this partnership, we reinforce and celebrate the design principles that define the Nordic region.”
Scandinavian design has long stood for democratic ideals, simplicity, and functionality—principles still at the heart of our work at Made by Choice. This new platform is a vital opportunity for small and mid-sized Nordic companies like ours to engage directly with global audiences, opening doors to new markets and collaborations.
A heartfelt thank you to Sweden New York for hosting the launch, to Scandinavian Design Embassy and Novita PR for the support, and to Julie Lasky for moderating an inspiring conversation at the event.
Thank you, New York, for your warm reception—we’re honored to be part of this new chapter in Nordic design.
