The collaboration between two Finnish design brands, Made by Choice and Milieu, results in a thought-provoking, inspiring space that embodies Joanna Laajisto's design philosophy.
We believe that together we can achieve more. Our collaboration is based on the idea of providing well-thought-out solutions for interior design. The best paint color alone cannot create the atmosphere, just as a single design piece cannot. Interior design is a nuanced collaboration of shades, textures, light, and shapes, more than the sum of its parts. Design companies often focus on individual elements of a space without considering the whole. Our collaboration expands this perspective.
In our exhibition space, the colors and furniture designed by Joanna Laajisto come together, both expressing the same design philosophy. Laajisto relies on timelessness and functionality in her designs – and the belief that each space has its own soul that should not be destroyed by artificial, new facades. "I always aim to create a visual and timeless space that doesn't immediately reveal whether it was made now or ten years ago – and one that still works just as well 20 years from now," Laajisto summarizes.
The experimental exhibition architecture designed by Ilona Palmun is a captivating whole where colors, textures, and shapes seamlessly blend, creating a unified look, almost like a sculptural and breathing organism. The conceptual approach that flirts with renovation aesthetics inspires and allows room for imagination.
Made by Choice furniture: The Airisto collection furniture is versatile – it can be used as a side table, stool, and bench. "A good product should fit into various environments, from modern and minimalist to rich and classic," Laajisto explains. The simple design language of Airisto furniture highlights the asymmetrical shape of the leg structure.
Milieu paint colors: The Elusive Collection pays tribute to light shades. Laajisto's colors are a collection of light neutrals characterized by richness, versatility, and timelessness. The palette is based on the idea that even light shades can create a mood. As the name of the collection suggests, the shades are not precisely definable; they are almost chameleon-like. While one person may see a shade as green, another may see it as gray, and a third as brown.