Ella with Thomas Sandell
Sandell´s collaboration with Made by Choice started in 2019 when Sandell was
commissioned to design the new restaurant Goma in Stockholm. For this project, a custom bar stool was created in close cooperation with Made by Choice. The development of the stool lead to further collaboration, resulting in a collection named “Goma” after the restaurant comprising a chair, armchair, and the bar stool. The collection was publicly launched during the Stockholm Furniture Fair 2020 where it was nominated for the Born Classic Award. The Pavo Lounge chair was designed by Thomas Sandell for the Goma restaurant as well, while Ella Chair was designed as a stand-alone product.